4 Key Tips For Time Management On Social Media – Pt. 1
Let’s get one thing clear here, it’s very easy to waste a tremendous amount of time on social media. In fact, it’s too easy to get all caught up in those funny cat videos. I myself have been a victim of this. I can’t even begin to tell you how many times I’ve watched funny videos of cats boxing and doing all sorts of funny stuff.
But the problem is, watching interesting stuff on social media, whether it’s Facebook groups, Facebook pages, Twitter, Instagram, or what have you, doesn’t necessarily put extra dollars in my pocket. The same applies to you. You really need to make sure that you are using your time on social media effectively.
Here are 3 key principles that should guide you as you decide on time management techniques to maximize social media’s value for you.
Principle #1: Narrow Niche Message on Your Profiles
It’s extremely important to make sure that all your social media profiles don’t just highlight a name. Your name may be Joe Smith, but your profile shouldn’t say Joe Smith. I’m not saying that you should change your name, I’m not saying that you should hide your name, I’m saying that your profile should have enough information there to highlight what your niche specialization is.
You may be branding your personal name, but you’re trying to make money by being an expert in a certain body of information. Accordingly, if your name is Joe Smith, you should have a bio that highlights online marketing or graduate school admissions or whatever service or product it is that you are promoting. Otherwise, a generic name is not going to take you far.
By focusing on a specific niche message for your profiles, you can direct the conversation people have with your online brand. You have to understand that when you start a social media profile, you’re not selling yourself personally. You’re selling your expertise because you want to benefit from selling or promoting a particular range of products or services.
Principle #2: Build Influence Using Niche Channels
I don’t care whether you’re on Facebook or Twitter, there are many areas on those platforms and many other social media platforms that are niche specific. For example, if you are looking to promote your travel blog, there are tons of travel groups on social media. Hang out in those areas and don’t hang out at dog or cat groups. Do you see how this works?
Focus on your niche. Find content distribution channels that specialize in that niche. While there are sure to be more than a few cat or dog owners that love to travel, when you hang out at a cat or dog Facebook group, for example, sharing travel information, you’re only going to appeal to a small fraction of that audience base. It’s a better use of your time to go to channels that are a better fit to the niche that you are promoting.
Principle #3: Work Once, Use Many Times
I cannot emphasize this enough. If you are the typical American, time is a luxury. There’s not enough hours in a day. Accordingly, you need to be as efficient as possible when working as far as social media content is concerned.
How do you do this? Well, you work once on the content, but you use it many times in many different contexts, so it stands to earn you money many times while you work only once. Isn’t that awesome? This is called passive income. You work once, but it continues to work for you even if you’re not there.
Your End Goal
Your end goal is very simple. You should use social media to build a mailing list. I cannot emphasize this enough. Your mailing list can be automated so it continues to send messages even when you’re sleeping or when you’re on a vacation to Tahiti or elsewhere. While you are enjoying some martinis on the beach in Hawaii, your mailing list is working 24/7 to put dollars in your pocket.
It’s also important to note that whatever effective social media time management techniques you use, you have to build credibility. Your brand credibility, really, is your currency. That’s what you are selling. That’s what social media marketing is about. If your efforts at becoming more effective at time management and social media completely misses the point of credibility, you’re probably just wasting your time.
Keep these principles as well as these end goals in mind when reviewing the tips below.
Tip #1: Create a Focused Content Strategy
It’s really important to make sure that the main body of the content of all your social media accounts and all your blog posts are focused on the same strategy. In other words, your content must be all coming from the same script.
It’s very easy for people to treat their blog as some glorified diary. While you’re more than welcome to do that for your personal blog, being scatterbrained and all over the place is the kiss of death for a commercial blog.
If you want to make money off your social media personas as well as your overall online presence, you need to get it together. You need to make sure that you have a clear, cohesive and concise content strategy. And this really all boils down to making sure that your blog is tight.
You need to run it like a tight ship. Your blog must be on point, it has to have a specific niche range, it has to be clear as to the topics that it talks about. In other words, it seeks to organize your focus of expertise. Now, if a stranger finds himself or herself on your blog and can’t make heads or tails of whatever it is you’re talking about, you’re pretty much dead in the water. It’s that simple.
Your blog must be very easy to understand as far as your niche concentration is concerned. This is why you have to be extremely strategic when it comes to content selection. You can’t alternate between finding funny cat pictures and charcoal making and baby diapers and anything else that you find interesting and blasting them onto your blog. That’s perfectly fine for a personal blog, but for a niche-targeted blog, you need to be more strategic when it comes to your content selection practices. Which leads me to curation.
Curation is the practice of taking content from other places on the internet and placing it on your blog or social media accounts. This is not stealing because you’re still leaving a link so the people who are behind the content still benefits from the content because they get traffic when people click through.
Curation is very important to a comprehensive social media marketing strategy because, let’s face it, you don’t have all the time in the world so you cannot populate your social media accounts as well your blog with only your content. You need to at least have a few strands or segments there that are created by highly authoritative and respectable people in your niche.
This creates a win-win situation because you piggyback on their expertise. On the other hand, they get free targeted traffic from your blog and social media accounts. Everybody wins. But for curation to work, you have to have tight and focused content strategy.