How to Get Sponsored on Instagram – Pt. 1
If you’re reading this, you probably have already done some research or have been exposed to accounts on Instagram who got sponsored. Maybe they’ve gotten a big, global brand to sponsor them, or they’ve found a small business to promote. Whatever the case may be somebody somewhere is giving them extra dollars to talk about a particular range of products or services on Instagram. It seems like it’s free money. It seems like it’s a brand-new world of instant income.
Well, don’t get too excited. You have to understand the vast majority of accounts on Instagram are not sponsored. Most people on Instagram just post photo after photo and they’re not getting paid for it. You have to make sure that you manage your account in such a way that you increase your likelihood of being sponsored.
Furthermore, you have to take proactive steps in finding a sponsor. You can’t just expect a sponsor to pop out of nowhere and hand you extra dollars. It doesn’t work that way. While that does seem to be the case with a few Instagram personalities, let me tell you, the world of Instagram marketing and sponsorship has evolved to the point that you have to be a bit more proactive because more and more professional marketers are acting as middlemen for Instagram-based public relations.
That’s where the industry is headed. Don’t think that we’re still in that golden age of some random dude posting pictures of food that he had for dinner suddenly raking in $15,000 a month. The rules have changed as this mode of online advertising has evolved over time.
With that said, if you want to be sponsored on Instagram, you have to do in a systematic and methodical way. You have to have a solid game plan. Otherwise, it’s anybody’s guess whether the account that you come up with is even worth sponsoring. Here’s how it works. Follow the steps below closely to maximize your chances of success.
Step #1 Find a Niche that’s Already Sponsored on Instagram
It’s very important to make sure the account you’re going to be building on Instagram focuses on a niche that is already being sponsored on Instagram. We’re not talking about some random sponsor here and there. I’m talking about getting sponsored a lot, and if you pay attention to the Instagram personalities who are sponsored already by big brands, you would notice that they actually fall into a narrow range of categories. Most of these can be categorized under the broad umbrella of “lifestyle” personal brands. This is a fairly broad grouping but if you think about it, it makes a lot of sense.
You want to create a sense of expertise where people can look at your posts for suggestions on what to wear, what to drink and eat, and where to go to in terms of travel or vacation itineraries. While there are a lot of other accounts that tend to promote a narrower range or specialized range of products and services, they may be too specialized as far as you’re concerned. It’s probably a safe bet to look for some sort of sub-category of lifestyle sponsorship to maximize your chances of snagging a big-name brand to sponsor you.
Step #2 Engage with Your Target Brands Constantly in Your Own Distinct Voice
Once you put up your account, the first step is to post high-quality photos that speak about the niche that you’d like to be sponsored in. The first few dozen posts should not scream that you need to be sponsored. They shouldn’t, in any way, shape or form, look desperate.
Instead, it should flow naturally. It should look like that your account has a natural interest in whatever category or niche you eventually want to be sponsored in. Part of this is to mix into your posts engagement with your target brands. In other words, you talk about their tags but in the context of your own content.
Don’t make it obvious that you’re trying to get their attention, so they would sponsor you. You don’t want to look like you’re desperate.
Instead, they should be part of your online persona, and it should be part of the overall content value that you bring to the lives of people following your account. If anything, brand mentions should be an afterthought. The whole point here is to give people a clear impression of your distinct voice on Instagram.