How to set up a time-saving social media workflow Pt. 1
How to set up a time-saving social media workflow
Let’s get one thing clear. If you’re doing any kind of social media brand-building, marketing, or any type of outreach, it can easily be a waste of time; seriously. You can’t find yourself chasing your tail and doing things in such a way that regardless of how much time you’ve put in, you’re unable to do much of anything. It’s easy to see why people find themselves in this situation because there’s just so many things that can distract you.
It usually works this way – you go on social media thinking that you’re going to be sending out some branded content, reaching some influencers, tastemakers or other opinion makers. You then click through and do some research and after clicking through quite a bit of content, you find something that catches your eye. You read it and then check people who are interested in it but before long, you burn through several hours. It’s as if you were basically looking through your own personal facebook timeline.
This is exactly what happens to a whole lot of professional social media consultants and marketers if they don’t have a systematic and methodical way of saving time on social media. It is just so engrossing. It can take so much attention and at the end of the day, it would appear that you haven’t achieved what you set out to accomplish.
Use these five tips to save tons of time on your social media marketing efforts. They save you time not only by making your tasks more efficient but by also reducing the likelihood of you getting distracted. Make no mistake about it, if you really want to be efficient with Facebook, Twitter, Google Plus, Youtube, Pinterest, Instagram or any other social media platform, you could do it. If your mind is set and you have a clear agenda, you can just go through your list like a hot knife going through cold butter. The problem is that it’s too easy to get tripped up by the details. It’s too easy for your eye to focus on something that you end up stepping into a rabbit hole only to emerge out of it hours later.
It’s kind of like reading emails. You may be thinking that you just want to check your email the first thing in the morning so you can take care of the stuff you need to do. After several hours, it turns out you end up spending hours checking email when you got thrown off track because you’ve read certain emails. Don’t get distracted. That’s what kills your productivity.
Tip #1: Make sure your blog post or content is social media-ready
Before you do anything else, make sure that the content that you’re going to be promoting on social media is ready for social media platforms. For example, on Facebook, it automatically creates a preview of content shared on that platform. You have to format your content in a certain way so Facebook would format it correctly. In other words, it would position your content in the best way possible. The best way to do this is to invest in heavy-impact graphic headers. These are the preview pictures that people can see on their Facebook timelines, which are supposed to represent the story that you are sharing. If the picture is common, not all that distinctive, or easy to miss, you could bet that very few people will click on your content. You’ll get very little traffic from Facebook for that particular blog post. Invest in heavy-impact graphic headers. This usually includes some texts in the picture to draw people’s attention and set their expectations.
You should also make sure that your content is optimized for social media formatting. Regardless of where it’s going to be shared, make sure that when it does get shared, the preview would look as good as possible. Facebook is very particular in terms of formatting. Pay close attention to these formatting requirements so the content you share on Facebook would really look good.
Finally, invest in click-friendly titles. A lot of people call this clickbait. Others would say that you’re overpromising. Whatever the case may be, make sure that you publish truthful, yet click-friendly titles. These are titles that get people’s attention and make them want to click.